As our daily lives becomes ever more dependent on technology, the Brazilian Federation of Banks wanted to warn people about the scams they could be facing, online or otherwise.
To do so, we utilized a tried and true method: a to the point catchphrase with a song that simply refuses to leave your head.
iD\TBWA 2023
CW: Renan Zanatta & Felipe Viana
AD: Pedro Teixeira
ACD: Lucio Caramori
ECD: Sthefan Ko